scubaThe St. Croix Hotel and Tourism Association is a not-for-profit organization comprised of Accommodations, Tour Operators, Attractions, Retailers, Car Rental Agencies, Taxi Association, and all other Vendors and Suppliers that serve the tourism industry on St. Croix.

We invite you to attend one of our meetings to see how you can benefit from the many ways our organization can make your business and St. Croix stronger.  See  Our Calendar of Meetings for upcoming meeting dates.

Member Benefits


Make new friendships and network with members at the bi-monthly meetings and other frequently offered industry-wide events.

Opportunities to establish direct communication with industry leaders

Your business listed in the membership directory distributed to each active member and on the SCHTA website with a direct link to your website.

Each month we feature a member on the SCHTA home page

New members are encouraged to bring their literature and business cards for distribution to their first membership meeting and are invited to speak briefly about their business.

Great Discounts

As a SCHTA member, you will enjoy special benefits and discounts that can be used throughout St. Croix, St. Thomas, and St. John.

Marketing Opportunities

In conjunction with the VI Department of Tourism, your business will be included on seasonal promotions, represented at tradeshows, and mentioned in sales calls to key industry partners.

FAM TRIPS / FAM RATES – We are working to bring Travel Industry professionals and media professionals to St. Croix to experience our hotels, attractions, culture and people.  As a member you will have the opportunity to participate in these special programs.


The collective interests of our members are vigorously protected and promoted before the Legislature of the Virgin Islands, other government agencies, and public corporations. Members receive regular communications about relevant legislative matters and regulations affecting our tourism industry.


SCHTA will keep you abreast of current industry news with our various publications. These include: Our monthly news brief, quarterly updates, membership directory, legislative news and issues, Dept. of Tourism notices about sweepstakes, tradeshows and other promotions.

Affiliated Organizations

We work together with the St. Croix Chamber of Commerce, Christiansted Retail & Restaurant Association (CRRA) the Department of Tourism, U.S. Virgin Islands Hotel & Tourism Association, and the Community Integration Team (CIT)

Education & Training

Educational opportunities and seminars are offered to both managers and employees. Training related to customer service, management, marketing, labor laws, and more. Available to SCHTA members only.

Scholarship Fund

In honor of the late Pat Henry, past president of SCHTA a fund has been established to offer high school seniors, college students, and non-traditional students who are permanent residents of St. Croix a chance to pursue a career in the hospitality field.


By participating actively in one of our committees, you can be a part of important initiatives, find solutions to common problems, and ensure the future of St. Croix’s hospitality industry.

Are you ready to share in these benefits by becoming a member of SCHTA? If so, please fill out our membership application form. If you have questions or need more information please contact our office at (340) 774-4993 or email